In today’s era when instant communication has become the order of the day, the dependence of business on social media is the norm. However, in this backdrop it needs to be used thoughtfully and strategically to infuse and spread the information to the target audience in an effective way.
As per Global Survey in Jan’18 it is found that 5.6 million men and 5.6 million women between the age group of 25 to 34 years are active on Facebook in UK, as per statistical reports there were 8.6 million Twitter users in 2012 and it was predicted that there will be 17.1 million twitter users in the United Kingdom by 2018. It was also foretold that Twitter use among the age group of 65 years of age and older will increase by 13.2 percent in 2018. It is forecasted that by 2021, 13.2 million of folks in the UK will use Instagram that embodies 19.2% of the population.