Case Studies
Overview
Smoke & Dough is a one-of-a-kind American–Italian dining concept spread across 7,500 sq. ft., launched in Liverpool in 2019 with an investment of £1 million. Within its very first year, the restaurant earned the title of “Best New Business of Liverpool 2019-20.”
Objective
To build and launch the brand in the UK market while creating strong digital visibility and engagement through an integrated marketing campaign.
Our Approach
- Developed the brand identity from the ground up, tailored to the UK dining landscape.
- Strategically planned and executed the restaurant’s launch campaign to maximize awareness and footfall.
- Established a solid digital presence by leveraging the website, Google, and social media platforms to connect with potential guests.
Results
- Achieved the prestigious “Best New Business of Liverpool” award within just 6 months of launch.
- Delivered record-breaking post-COVID revenues through the EOHO (Eat Out to Help Out) campaign.
- Drove 10,000+ unique monthly visitors to the website.
- Reached over 35,000+ on Facebook, 8,000+ on Instagram, and 6,000+ on X monthly through engaging social media content.
About the Brand
Launched in the summer of 2018, Dhoom was among the very first Indian street food restaurants in Scotland. Since then, it has grown into one of the country’s most celebrated dining destinations, earning numerous prestigious regional and national awards.
Launched in the summer of 2018, Dhoom was among the very first Indian street food restaurants in Scotland. Since then, it has grown into one of the country’s most celebrated dining destinations, earning numerous prestigious regional and national awards.
Overview
To launch and establish Dhoom by introducing authentic Indian street food to Scotland for the very first time through creative and impactful digital campaigns.
Our Approach
- Conceptualized, created, and positioned Dhoom as Scotland’s premier Indian dining experience.
- Used storytelling to showcase the diversity of Indian food culture, dining traditions, and regional specialties.
- Built strong digital footprints by leveraging the website, Google, and social media platforms to connect with potential guests and create brand awareness.
Results
- Recognized with multiple prestigious awards, including:
- Scotland’s Inspiring Restaurant of the Year (2021)
- Best Indian Restaurant – Scottish Curry Awards (2019 & 2021)
- Best Newcomer – Spice Awards (2019)
- Best Restaurant in Scotland (2022)
- Ranked the #1 restaurant on TripAdvisor in the region, driven by consistent positive guest reviews.
- Achieved strong digital growth with:
- 5,000+ unique monthly website visitors
- 50,000+ monthly reach on Facebook
- 15,000+ monthly reach on Instagram
- 10,000+ monthly impressions on X