by digitalplus | Feb 20, 2023 | Technology
How to build a strong restaurant brand
A brand is the single most important thing that makes it stand out in front of the others, and this is true in all industries; however, it’s the most important in the hospitality sector. Building a successful restaurant brand is one of the most challenging tasks in the hospitality industry. However, with good knowledge and expertise, you can achieve the task with little effort. In this blog, we will discuss in detail how to do branding for a restaurant with ease, and you will have all the information you need to build a restaurant brand that is unique, memorable, and successful.
So, let’s learn how to build your restaurant brand and take the first step towards creating a brand that sets you apart from the competition.
What is a Brand?
Here’s a concise definition of brand and what we mean when we mention the word brand in this blog. A brand is an image, identity of a product or service that a consumer has in mind. The brand can be considered as a combination of many things taking, from the logo of the company, people associated with it, good will generated, to the total revenue of the company.
When we speak of a brand, the most common example is to think of a brand as an individual, what is the feel, look, personality, and style of that person, and all these apply exactly to the brand.
To give a more technical definition of the brand, it is a combination of tangible and intangible elements. Tangible elements include advertising, design, logo, and things like that; intangible things include customer experience, goodwill, personality and values of a company.
Have a clear strategy for building your restaurant business
The first step towards branding the restaurant is building a perfect plan. A well-defined strategy helps you stay focused and ensure that your marketing efforts align with your brand identity. Create a detailed plan for how you will communicate your brand identity to your target audience through your menu, signage, marketing materials, customer service, and social media presence. Ensure your strategy is flexible enough to adapt to changing customer needs and trends but consistent enough to maintain your restaurant brand identity over time. With a clear strategy, you’ll be well on your way to building a strong, recognizable restaurant brand.
Create a consistent visual identity
Consistency is arguably the most crucial thing to keep in mind when building a restaurant brand, as it helps maintain your brand’s dependability and recognizability. The visual identity of branding for the restaurant includes the restaurant logo, colour palette, typography, and overall design style. Having a consistent visual identity helps your customers easily recognize your brand and creates a sense of trust and reliability. Additionally, having a consistent visual identity across all your marketing materials, from your website to your menu to your signage, reinforces your brand message and helps you stand out from the competition.
Provide great customer service
Your customers are the lifeblood of your business, and it is important to make them feel valued and appreciated. Ensure your restaurant has a clear and consistent policy for handling customer complaints and feedback. Encourage your staff to go above and beyond to resolve any issues and make your customers happy. You can also implement special touches, such as personalized greetings, special offers, or complimentary desserts, to show your customers that you appreciate their business. By consistently providing exceptional customer service, you will build a positive reputation for your restaurant brand and foster long-term customer loyalty.
Use social media and digital marketing for better branding for restaurants
Social media platforms such as Facebook, Instagram, and Twitter allow you to connect with your customers and reach a wider audience. In contrast, digital marketing strategies, such as email marketing, targeted ads, and SEO optimization, can help you reach your target audience more effectively. Regarding social media, it is important to establish a consistent voice and visual style that aligns with your restaurant’s brand identity. This means using the same logos, colour palettes, and messaging across your social media channels. By leveraging social media and digital marketing, you can build a strong online presence and reach a larger, more diverse audience.
Final Verdict
So above is a brief outlook on how to build your restaurant brand. Building a restaurant brand involves many more steps than the ones mentioned above; however, you will be ahead of your competition if you follow these steps carefully. Remember that branding for the restaurant is an ongoing process and requires continuous effort to maintain and improve your brand image and reputation. Investing time and resources into developing a strong brand will pay off in the long run, as it helps build customer loyalty, drives repeat business, and ultimately leads to success for your restaurant.
If you any help to build a marketing plan for your restaurant or have a plan in place and would like a team to execute the same, please get in touch for FREE consultation with our team. You can write to us at hello@digitalplus24x7.com
by digitalplus | Feb 3, 2023 | Technology
How to grow your restaurant business online
The most important part of making your business successful on digital platform is website traffic, and the best way to increase website traffic is through social media.
Social media has become essential for businesses looking to reach new customers and drive an audience. It is also the best platform to keep the engagement with your existing customers thus keeping the brand fresh and relevant.
But wait, there are so many options and services to choose from in this constantly evolving landscape; therefore, increasing website traffic through social media platforms can be difficult. In this blog, we discuss different strategies for increasing website traffic. You’ll learn something new whether you are a digital marketer or a small business owner. So, here’s how to increase website traffic through social media platforms:
Make sure your social media profiles are optimized:
- Potential customers look at the social media profiles first, and at one glance, they should be able to communicate with the brand; therefore, your brand proposition should be unique and understandable.
- Ensure your profile information is up to date, posting regular content on social media, your bio should be well-written, and everything should be professional.
- After ensuring everything is taken care of, the website link should also be highlighted on your bio or about your social media profile section because our purpose is to increase website traffic.
- Apart from all the basic things, note a point that your social media profile should match the standards of the big brands on social media and stand out from them.
Expand your target audience:
- There are many ways to expand your target audience on social media, but the most effective and easiest way to expand your target audience on social media platforms is by using relatable and relevant hashtags.
- If you use relatable hashtags correctly and post high-quality content on your profiles, then you are growing your brand regularly. Other than that, identifying your target audience also plays a crucial role. Knowing the demographics of your target audience and where they are active will make it easier for you to reach out to them.
- Additionally, you should look for opportunities to cross-promote your website on other sites or platforms frequented by your target audience. This can help increase your visibility and drive more traffic to your site.
Give your audience a reason to visit your website:
- If your social media platforms are professionally set up, you have an interactive audience, and you still don’t get good website traffic, then you have to give your customers a reason to click on your website link.
- Organize different offers that can be redeemed from the website, add discount coupons on your website, provide useful information, or at least give them something for their use.
- Finding ways to transform your website into a platform that users will want to visit, whether through unique content, special offers, or a sense of community, is ultimately the key. This is one of the most important points on how to increase website traffic through social media, and by doing this, you’ll be able to increase website traffic through social media.
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Promote your content
- When creating content for your website, it’s important to develop a plan for promoting it on social media. One way to do this is by sharing a preview of your content on social media and including a link to the full content on your website. This will encourage your followers to click through and read more.
- Another way is to promote your content with paid ad campaigns, which can drive a lot of traffic to your social media profiles. If you are promoting content with a website link as a call to action, then it can turn the web traffic numbers around exceptionally. However, we suggest you run the ad campaigns only if you have good experience or you can take help from a digital marketing agency.
Optimizing your social media profiles, expanding your target audience, creating engaging and shareable content, using social media advertising, and giving your audience a reason to visit your website can effectively promote your brand and increase website traffic.
However, navigating the constantly evolving landscape of social media marketing can be difficult. That’s why it’s important to reach out to a professional digital marketing agency, and in Digitalplus24x7, we do just that.
We can help you develop and execute a comprehensive social media strategy tailored to your business’s specific needs and goals. With our expertise, you’ll be able to increase website traffic and reach your target audience more effectively. We hope this post helped to gain good knowledge on how to increase website traffic through social media; if you have any queries related to this topic, contact us.
by digitalplus | Jan 10, 2023 | Technology
How to grow your restaurant business online
As you know, a successful restaurant’s foundation includes excellent food, ambience, and service, but growing your restaurant business online requires what is known as an effective restaurant marketing strategy. It doesn’t matter if you have an existing client base. You can grow that quickly by having a basic marketing strategy to promote your restaurant for acquiring new clients online and motivate your existing clients to keep coming back.
In simple terms, marketing your restaurant’s brand will be very effective and efficient if you do it online. And making a business plan offline and a marketing strategy online for a restaurant is almost identical, carrying simple tasks.
Here are some essential strategies to help you grow your online restaurant business.
Create a website
This would be one of the most obvious strategies, as building a website is the first step to getting digital. A solid website has to be the cornerstone of any restaurant owner’s marketing strategy. Regardless of whether you have just established your restaurant or have been running the same establishment for decades, it strengthens your restaurant business as well as your web presence.
A website increases awareness among people who otherwise would not be aware of your restaurant. An ideal website for a restaurant business online will be SEO optimized, easy to use, and filled with every detail related to your restaurant, and to make the most out of it, you can use services like Facebook and Google ads.
Promote your restaurant on social media platforms
Whether you use social media or not, it is a guarantee that most of your clients are using it regularly. It is one of the best options to promote your restaurant out there. To promote your restaurant on social media you have to post quality content on social media periodically relating to your clients or whatever is trending at the time, and all you need to do is be aware of the best way to approach your clients.
However, social media marketing for a restaurant business online requires a lot of things, such as prioritizing clients, using hashtags, monitoring your clients, and many more things. So if you have a little cash left out for the marketing, the best way will be to hire a marketing company to handle this task.
Run ad Campaigns
The best way of marketing your restaurant offline is word of mouth. It requires less effort and is based on people’s personal experiences. However, online marketing has much better options for you, requiring even less effort than word of mouth. You have two choices for promoting your restaurant business online, one is paid advertising, and the other is organic advertising. Paid advertising entails spending operating on advertisements based on location or specific topic. Organic marketing can reach potential customers using search engines, social media platforms, and other internet resources.
An ad campaign is nothing but a calculated strategy of advertising in which you acquire new clients or achieve a specific goal via advertising. Generally, marketers use paid advertising for making ad campaigns.
Have an online registration system
Once you start getting responses from the clients online, it is much better to give them an option for booking a table at your restaurant while they are excited about it. An online registration system allows your clients to confirm their visit to your restaurant as soon as they get their interest. The registration system deals with many issues at the same time.
You can take advantage of online registration system in two ways, first is having your own registration system and the second is using third party aggregators. Operating with your own internal internet registration system have so many benefits for a restaurant. Most marketing companies use third-party aggregator systems but unlike them, at digitalplus24x7 we give clients their online registration system.
Have a feedback management system
Nowadays, most restaurants business online find it challenging to control and handle all of the evaluations posted on websites or other platforms. Additionally, client reviews aren’t only about internet presence; gathering client input enables restaurants to improve their businesses and strengthen their market position.
A feedback management system for your own restaurant builds trust with your clients and gives your restaurant an honest review. The advantages of the feedback management system include knowing more about customer behavior, managing your online reputation, gaining insights and many more. You can operate your business according to the reviews provided on your feedback management system in a much better way and make adjustments and updates relating to that review.
Establishing your restaurant’s brand on social media using traditional online methods can be very challenging, especially when many users are more interested in browsing through their friends’ updates than looking for deals. That is where digitalplus24x7 comes into play; we are multiple award-winning digital marketing companies specializing in the hospitality industry. Our company uses all the strategies required for the growth of the restaurant brand, including the ones mentioned above and so far we have helped many clients to grow their restaurant business in the digital space.
We hope this article helped you in answering your how to grow restaurant business online question in detail and if you are still having a hard time finding the right marketing strategy, reach out to us here, we would be glad to solve any of your queries.
by digitalplus | Mar 18, 2020 | Technology
In conversation with Vinay Reddy founder Dhamaka
With regards to the marketing of your restaurant Dhamaka, what changes you undertook and the reason for the switch from a digital marketing agency to Digitalplus24x7?
Before digital plus, we had a Bristol-based marketing agency that
was handling our business through the launch period in terms of PR and digital
marketing. Unfortunately, we did not get the desired results and the tactics
didn’t for our launch didn’t work and received a lukewarm response which led us
to make the change.
After that, I became skeptical of choosing any other digital agency to handle my business. As soon as I contacted Digitalplus24x7, I was put at ease within a few weeks of the switch over. Digitalplus24x7 has been handling my business for almost a year now and I have started to notice some dramatic changes in my business.
Considering the fierce competition in today’s business world, how would you highlight the competitive advantages of digital plus?
Their
services have really helped my business to reach where it is today. The
out-of-the-box strategies, creative artwork, and promotions on social media are
some things that I would like to mention. I am equally pleased with their
digital team who take the feedback on the artworks very positively and work
around the requirements.
Importantly their turn around time and responsiveness to business needs has been critical for business results.
What do you think sets Digitalplus24x7 apart from the rest of the advertising world? And how their strategies have brought positive changes to your business?
Digitalplus24x7 has played an important role in shaping what we today. Be it positive or negative, there is always feedback, discussions and talks about even the minute detail that could affect the profitability of the business.
Sachin, from Digitalplus24x7, has acted as an extended arm of our restaurant who gives his genuine inputs even sometimes it is not something you wish to hear. Even the artwork done by their digital team has been done very professionally and with good detail thoughts put into it.
Had your company made any recent changes to improve your business practices and profitability?
As a restaurant business, we treat marketing an important aspect of business that cannot be used on an ad hoc basis but part and parcel of our business. We have been using and will continue to the services of Digitalplus24x7 as we have witnessed a positive impact on my business. Sachin, from digital plus, has a wealth of knowledge and knows the ins and outs of the marketing with his close association in the restaurant industry he can understand things in an operator’s point of view.
They’ve got
the right understanding of how the strategic elements work and what right for a
business that eventually helps in increasing the profits.
Based on your experience, do you have anything to say about digital plus?
I cannot recommend Digitalplus24x7 enough. My experience with Digitalplus24x7 overall has been a pleasant one. They would be a good support to any business in the restaurant industry and I cannot but strongly recommend the restaurant business.
by digitalplus | Oct 22, 2019 | Food
Smoke & Dough: An exciting new BBQ experience coming your way
Smoke and Dough a new restaurant is all set to open in Liverpool One on 25th October. The grill on-the-table concept in itself is very interesting and covers a variety of delectable culinary treats that will surely take you for a lip-smacking barbeque experience.
Smoke and Dough, a new American-Italian restaurant is all set to open at Liverpool One on 25th October. This 7,000sq ft restaurant showcases a new and unique Barbeque concept, unlike others. The tables around here have a grill in the centre of the tables, where the food is cooked on the table and served directly onto your plate.
The dining room of the restaurant has a total of 150 covers and another 50 in the bar area. The expansive menu covers a range of bread, pizza, salads, cold meat, and vegetables served with dips and there’s just as much variety for vegetarians too.
Another big highlight of the place is the cocktail menu, from their impressive selection of wines to a mixologist bringing the city’s finest cocktails on your table.
Chef Deepak Bahuguna, the co-founder of Smoke & Dough said, “We’re thoroughly excited to be opening our first restaurant in the thriving Liverpool One. There are already many great options for dining at Liverpool One and we believe our new concept will be well received as it’s different, fun and offers quality and value for money perfectly suited for families and shoppers.”
There is a chance you can avail a free meal at Smoke & Dough, To know more, click here.
Do not forget to check it out as the restaurant open it’s door for public on 25th October.
by digitalplus | Aug 29, 2019 | Technology
Digital marketing has shown so many drastic changes in the last five years and that rapid change progress doesn’t show any signs of slowing down. There was a time when we get to see artificial intelligence only in science fiction films, but that time is long gone. AI is now an important aspect of Digital Marketing. Let’s get the overview of some of the main digital marketing trends to watch out in running year.
Artificial Intelligence
AI is considered to be the most cutting edge technology of today’s era. Now a day from TV to smartphones to other machines, AI has captured all the industry. If we elaborate in simple terms then AI is a computer system which can perform any task that humans are capable of doing. AI has large potential applications in marketing, but they are mostly deployed for advertising and customer service. The basic use of AI in marketing is to do competitor research and identify market trends.
In Digital marketing context AI helps in predicting the behavior of your customer whom you want to target. Especially for Google Adwords Professionals it is crucial to use AI where you define the campaign objective and target audience and with the help of AI tools automatically recommends strategies to achieve the desired goals.
Along with this predictive analysis allows digital marketers to extract information from data and uses that data to predict purchase trends and user behavior. AI helps in analyzing a large volume of data which eventually results in uncovering the most impactful insights. AI analyses millions of search queries and activities across several websites when any user is making any online purchase and shows them most relevant content or ads. AI is useful for analyzing data focused content like market research, relevant matches and reports.
Voice Search
Smart Speakers like Google Assistant and Alexa are getting fast adopted by people across the world which is causing the new search behavior which is called voice search or conversational search. These smart devices are making search a lot easier and quicker and the best thing about these searches is that they are totally hands free. As per the survey, nearly around 4% of adults had used voice search in 2018 so this adoption has predicted to increase very quickly in coming years also. It is one of the biggest development that impacting the world of digital marketing.
If we review the latest trends and stats in voice search we will find that the use of smart phones, speakers like Google Home amazon Alexa has increased tremendously. This rapid adoption of digital voice assistance across the world has made significant impact on SEO or search trends. If we go by figure today over 20 percent searches are done by voice on mobile platform which is going to increase up to 50% by 2050.
Earlier getting anywhere in page number one in Google searches was considered to be sufficient, but now after an increase of voice searches users had grown accustomed to at least scrolling and glancing beyond the top search result. So, the challenge is to optimize the website accordingly the voice searches. Now the website content should incorporate more natural language patterns if you want to grab more spoken queries.
Personalized Marketing
It is also one of the major emerging digital marketing trend of 2019. Personalized marketing is basically providing customized user experience depending on the specific user requirements. According to a big brand survey, nearly 96% of consumers agree that personalized marketing strengthens their relationship with the brand. Today, customers want personalized experience and in return they are ready to give their personal credentials also.
Web sites like Google mines your search history and identifies what you like and dislike and accordingly they provide recommendations for similar products you liked in the past.
Video Marketing
Video marketing is being one of the most used social media platforms for last several years. As per the survey video marketing will make up more than 85% of all consumer internet traffic in the U.S and the thing to notice here is most of the videos uploaded will be not by brand or business they will be by individuals. While YouTube is the number one choice for videos, but other platforms like Instagram, Facebook are also in use. If the videos you uploaded are entertaining, concise and short, they are more likely to get shared and liked on other social media platforms.
These days, every business use videos to promote their business on social media or other platforms. According to a recent stats, there are almost 97% of the marketers who believes that video marketing helps them to sell their products more because it makes customers to understand the products easily.
As per the Hubspot research, 54% of consumers would like to see videos of their favorite brands in comparison to other things like email newsletters and social images. By 2019, the internet video traffic will account for about 80% of all consumer internet traffic. Now, as the number of mobile users has grown up so rapidly, so 50% of the videos are watched on the mobile devices and videos up to 2 minutes are most engaging to the audience.
According to Cisco reports 80% of the traffic on the website is consisted only by the videos by year 2021. Videos basically helps in boosting conversions and sales and it also helps in increasing user time spent on websites.
Conclusion:
With these new trends, there are enough ways to attract more customers to your business. To stay ahead in the market once must need to incorporate all these strategies in their business plans specially voice search and video marketing. Even everything in place, it’s good to have an experienced Digital Marketing Company along with your side which can keep an eye on the big picture for your business.
