Digital marketing has shown so many drastic changes in the last five years and that rapid change progress doesn’t show any signs of slowing down. There was a time when we get to see artificial intelligence only in science fiction films, but that time is long gone. AI is now an important aspect of Digital Marketing. Let’s get the overview of some of the main digital marketing trends to watch out in running year.
AI is considered to be the most cutting edge technology of today’s era. Now a day from TV to smartphones to other machines, AI has captured all the industry. If we elaborate in simple terms then AI is a computer system which can perform any task that humans are capable of doing. AI has large potential applications in marketing, but they are mostly deployed for advertising and customer service. The basic use of AI in marketing is to do competitor research and identify market trends.
In Digital marketing context AI helps in predicting the behavior of your customer whom you want to target. Especially for Google Adwords Professionals it is crucial to use AI where you define the campaign objective and target audience and with the help of AI tools automatically recommends strategies to achieve the desired goals.
Along with this predictive analysis allows digital marketers to extract information from data and uses that data to predict purchase trends and user behavior. AI helps in analyzing a large volume of data which eventually results in uncovering the most impactful insights. AI analyses millions of search queries and activities across several websites when any user is making any online purchase and shows them most relevant content or ads. AI is useful for analyzing data focused content like market research, relevant matches and reports.
Smart Speakers like Google Assistant and Alexa are getting fast adopted by people across the world which is causing the new search behavior which is called voice search or conversational search. These smart devices are making search a lot easier and quicker and the best thing about these searches is that they are totally hands free. As per the survey, nearly around 4% of adults had used voice search in 2018 so this adoption has predicted to increase very quickly in coming years also. It is one of the biggest development that impacting the world of digital marketing.
If we review the latest trends and stats in voice search we will find that the use of smart phones, speakers like Google Home amazon Alexa has increased tremendously. This rapid adoption of digital voice assistance across the world has made significant impact on SEO or search trends. If we go by figure today over 20 percent searches are done by voice on mobile platform which is going to increase up to 50% by 2050.
Earlier getting anywhere in page number one in Google searches was considered to be sufficient, but now after an increase of voice searches users had grown accustomed to at least scrolling and glancing beyond the top search result. So, the challenge is to optimize the website accordingly the voice searches. Now the website content should incorporate more natural language patterns if you want to grab more spoken queries.
It is also one of the major emerging digital marketing trend of 2019. Personalized marketing is basically providing customized user experience depending on the specific user requirements. According to a big brand survey, nearly 96% of consumers agree that personalized marketing strengthens their relationship with the brand. Today, customers want personalized experience and in return they are ready to give their personal credentials also.
Web sites like Google mines your search history and identifies what you like and dislike and accordingly they provide recommendations for similar products you liked in the past.
Video marketing is being one of the most used social media platforms for last several years. As per the survey video marketing will make up more than 85% of all consumer internet traffic in the U.S and the thing to notice here is most of the videos uploaded will be not by brand or business they will be by individuals. While YouTube is the number one choice for videos, but other platforms like Instagram, Facebook are also in use. If the videos you uploaded are entertaining, concise and short, they are more likely to get shared and liked on other social media platforms.
These days, every business use videos to promote their business on social media or other platforms. According to a recent stats, there are almost 97% of the marketers who believes that video marketing helps them to sell their products more because it makes customers to understand the products easily.
As per the Hubspot research, 54% of consumers would like to see videos of their favorite brands in comparison to other things like email newsletters and social images. By 2019, the internet video traffic will account for about 80% of all consumer internet traffic. Now, as the number of mobile users has grown up so rapidly, so 50% of the videos are watched on the mobile devices and videos up to 2 minutes are most engaging to the audience.
According to Cisco reports 80% of the traffic on the website is consisted only by the videos by year 2021. Videos basically helps in boosting conversions and sales and it also helps in increasing user time spent on websites.
With these new trends, there are enough ways to attract more customers to your business. To stay ahead in the market once must need to incorporate all these strategies in their business plans specially voice search and video marketing. Even everything in place, it’s good to have an experienced Digital Marketing Company along with your side which can keep an eye on the big picture for your business.
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