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Why Mobile Optimisation Matters in Digital Marketing Let’s be honest — our phones are practically glued to our hands these days. Whether it’s scrolling through Instagram on the tube, ordering dinner while binge-watching Netflix, or quickly Googling something mid-conversation, mobile devices have become our constant companions. And here’s the thing — 94% of UK adults

  AI-Powered Marketing in 2025: 3 Ways It’s Changing the Game Artificial Intelligence is revolutionizing the digital marketing world — and in 2025, it’s no longer optional. From automation to hyper-personalization, AI is helping brands market smarter, faster, and more efficiently than ever before. At DigitalPlus24x7, we embrace these innovations to help businesses scale and

  Analytics’ Role in Measuring Marketing Performance – A Guide Launching a new campaign or rebranding your business? Great. But here’s the million-dollar question: What’s actually working—and what’s just draining your budget? That’s where analytics come in. At DigitalPlus24x7, we believe that data-driven marketing isn’t just smart—it’s essential.   What is Marketing Analytics? Marketing analytics

  LinkedIn vs Instagram: Which is Better for B2B Marketing? B2B marketing stands for “Business to Business” marketing, which means one business sells its products or services to another business, not to individual customers. It focuses on helping other businesses grow, work better, or solve problems. For example, a company that sells office furniture to

  Key Advantages of Imposing AI in Digital Marketing Artificial Intelligence (AI) is revolutionizing digital marketing by transforming the way businesses interact with customers, analyze data, and optimize marketing strategies. AI-driven tools and technologies have enabled marketers to deliver highly personalized experiences, automate repetitive tasks, and make data-driven decisions with greater accuracy. With digital marketing

Google Ads vs Facebook Ads: Which is Better for Your Business? Online advertising is one of the best ways to grow your business. Two of the biggest platforms for online ads are Google Ads and Facebook Ads. Google Ads work on a pay-per-click (PPC) model, meaning businesses pay when someone clicks on their ad. These

  The 5 biggest Artificial Intelligence trends for 2025 Artificial Intelligence (AI) is a technology that allows machines to think, learn, and make decisions like humans. It helps computers solve problems, understand languages, recognize images, and even make predictions. Artificial Intelligence is used in many areas like smartphones, online shopping, healthcare, and self-driving cars. It

  2025 Marketing Predictions: What’s Ahead and How to Prepare Have you ever stopped to think about how fast marketing is evolving? It’s like we’re living in a Netflix series—each year is a new season, packed with unexpected plot twists, fresh trends, and endless possibilities. But here’s the cliffhanger: what’s going to happen next? How

  Effective Digital Marketing Strategies to Build Brand Loyalty In today’s highly competitive marketplace, customer loyalty isn’t just a nice-to-have—it’s essential for long-term success. With so many options available at the click of a button, brands need to work harder than ever to keep their customers coming back. But what makes a customer stick around?

  Effective Ways to Use Gen Z FOMO in Digital Marketing Gen Z—those born between 1997 and 2012—are a generation like no other. Growing up surrounded by social media, smartphones, and more digital content than any generation before, they’ve developed a unique relationship with brands. One thing that stands out? They hate missing out. This